Komi, a Manchester-based digital media platform used by Idris Elba, has secured a £5.5m investment from the Business Growth Fund (BGF).
The startup works with celebrities, offering a white-label content hub and merchandise digital store. Komi has previously worked with Elton John, Niall Horan and Matthew McConaughey.
Along with a customer-facing mini-site, clients can launch email and text marketing campaigns and receive detailed fan database insights.
“We pride ourselves on building high growth, digital-first audiences, who are entertained by the best stories, told by the best creators,” said Andrew Trotman, Komi founder and CEO.
Trotman said that its celebrity campaigns took six years to hit a billion views in a month. “It’s taken us only one year to double that.”
Trotman added: “We’re just getting started. This new investment will allow us to accelerate that growth; entertaining hundreds of millions of our viewers, all around the world, every day.”
Rhys Davenport, an investor at BGF, said “Komi has significant potential for global growth and a track record of scaling its platform and reach organically.
“With a disruptive offering and innovative approach to the market, the team will look towards mergers and acquisitions to continue with this trajectory.”
Komi closed a £9.2m Series A funding round in July 2023 led by RTP, Third Prime, Antler, E & Capital and Contour Ventures.
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