inSTREAMLY that connects brands to live-streamers (video gamers who stream their matches on Twitch or YouTube), to help gamers monetise and secure sponsorship opportunities has raised €1.1 million (approx £954K) funding in a seed round led by London-based early-stage venture capital firm Supernode Global. Other investors including Colopl Next and PKO TFI were also involved in the investment round.
Notably, the Warsaw-based startup secured the previous pre-seed investment from SMOK VC, which is run by Paul Bragiel, an investor who backed Niantic (PokemonGO), Unity, Uber, and Stripe. Now, the Polish company will use the funding to expand into new markets.
Helps every streamer gain access
Founded in 2019 by a team of live streaming and marketing professionals, the company has built a platform that enables all streamers – regardless of size – to access brands and participate and execute sponsorships.
inSTREAMLY aims to democratise the process, which is otherwise reserved for the largest streamers with millions of followers.
With the company’s technology and platform, all streamers gain access to deals previously reserved for the top 0.01%. Also, brands can access a large and highly engaged community of micro-streamers, delivering the same amount of impressions, but much better conversion rates than with larger streamers.
Achieved a 4% CTR
While the industry average CTR for paid ads is 0.7%, a recent campaign with 956 streamers achieved a 4% CTR, demonstrating that smaller streamers can draw more engagement, which brands such as Netflix, Samsung, PlayStation, Adidas, and Reebok, among others, are capturing through inSTREAMLY’s platform.
“I know how life-changing it can be for a small streamer to get their first revenue from streaming. It makes you believe that you can turn your passion into a career. With the new funds, we will be accelerating our expansion to new markets and aim to deliver the best opportunities to streamers worldwide,” says Wiktoria Wójcik, co-founder, inSTREAMLY.
“We see massive potential in how inSTREAMLY is democratising sponsorship opportunities for the live streaming ecosystem and believe the team’s deep understanding of the market and passion for streaming will be a key component to their success. We’re incredibly excited to lead this round and look forward to supporting inSTREAMLY as they expand their platform into new markets.” – says Phoebe Arkell, Supernode Global.
“Media agencies and large brands are currently facing difficulties in building a sales message that would be engaging for Generation Z. inSTREAMLY fill this gap. The value of the Company is built for all current shareholders, and we believe it will be a part of inSTREAMLY global success.” – Krzysztof Tokarski, Managing Director at PKO VC.
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